It's called the Araza Fruit and it grows in the jungles of the amazon. Due to it's nutraceutical like properties it has some pretty impressive skin loving benefits; like reversing the visible signs of aging and boosting collagen production. We are slowly starting to add it to all of our products and wanted to share more about it with you!
Our name, Araza, comes from this super rare fruit grown in South America. Highly regarded for it's nutraceutical properties like a high polyphenol, carotenoid and Vitamin C content (double that of an orange) we knew we had to get it in our products. We wild pick it from the jungles of the amazon (sounds so romantic I know) and it is immediately turned it into an extract so that it retains it's skin healing properties.
How this superfruit will benefit your skin:
1. It contains a large amount of Polyphenols that are a type of anti oxidant. When applied topically to your skin, studies have found that they protect against ultraviolet radiation. Polyphenols also protect against skin aging by facilitating skin repair and promoting new skin cell regeneration.
2. Araza has a high carotenoid content. Specifically, zeinoxanthin, lutein, zeaxanthin, and β-cryptoxanthin, and pro vitamin A (retinol) activity α-carotene and β-carotene. Applied topically carotenoids have been clinically shown to reverse signs of aging and sun damaged skin and increase cell turnover. They have also been shown to protect against skin cancer. Studies have proved that skin with depleted carotenoid content looks much older than skin with higher levels of carotenoids. Your skin benefits from both topical application of products with carotenoids and ingesting them. Foods with a high carotenoid content include spinach,carrots, winter squash and sweet potatoes.*
*Tangent when I was on a strict autoimmune diet I ate sweet potatoes twice a day. My skin actually turned a tan color and I wasn’t mad about it :)
3. Araza fruit has twice the amount of Vitamin C as an orange. Since your body cannot produce vitamin C by itself it must be replenished daily; both topically and through your diet. In skincare, Vitamin C is a powerful anti oxidant hunting down all those free-radicals. It works to brighten, firm and smooth your skin. It also may be beneficial in promoting collagen production which will lead to more elastic and stronger looking skin. Also, keep in mind this is a natural source of vitamin C and not a lab produced vitamin C found in many skincare products.
So far, these are all the products you will find Araza fruit in. Keep in mind, within the next few months, every Araza product will have Araza in it!
Because we are so excited about this here is 10% OFF every item at arazabeauty.com with code 'araza'. Offer ends Monday, May 7, 2018 at 11:59 PM PST. Code may not be combined with any other promotions or special offers.