Conventional makeup focuses purely on looks, and disregards the health impact of harmful ingredients.
We exist because it's time that changes. Makeup and skincare should not harm your health but rather enhance it and help you to live your best healthy life. Plus we believe looking good and feeling good can be one in the same. We make forward-thinking beauty products with healthy fats, organic plant-based ingredients and minerals that all work together to feed and nourish your skin- whether you’re dealing with skin issues like acne or rosacea, allergies or autoimmune issues, or you’re just looking for modern beauty products that nourish & perform.
Our makeup is the first makeup line in the world to become Paleo Certified.
This means that our makeup follows similar guidelines to that of the Paleo Diet. Each product that bears the paleo certified logo has undergone a strict auditing process to ensure that it free from legumes, dairy, gluten, grains and anything artificial and harmful. This is important for several reasons. One, it allows for honest transparency of our ingredients, so those folks with severe allergic reactions and autoimmune conditions know just what they are putting on their skin. Two, because it is a really good idea to limit or avoid unnecessary environmental toxins on our already burdened systems and oh boy does conventional makeup contain a whole slew of health harming and skin damaging ingredients. Three, it ensures our commitment to choosing organic whole superfood ingredients like MCT oil, probiotics and plant based ingredients that actually feed and nourish your skin... not just make it look good.
the paleo certification
We are certified Paleo through the Paleo Foundation. In order to become certified, The Paleo Foundation audits every product and inspects every ingredient to ensure that the highest standards in the industry are being met and that each ingredient is free from soy, dairy, legumes, grains, gluten and anything artificial. Not everyone is granted permission to bear this label but those who do, have put a lot of work into earning it and we are super proud of that!