Luxuriously pure makeup and skincare
For those who believe in the natural wisdom of beauty.
Nurturing, not correcting.
Skin has a natural tendency to be beautiful
We believe your skin is perfectly designed, it just needs the right support to optimize its health. The largest organ in the body, it excels at protecting us as we walk through the world. And yet, there are times when it falters. Our goal is not to change or disrupt the skin or even to make it look perfect but to simply support it so it can thrive naturally. We offer skin-nourishing makeup in fun, modern colors and healing protective skincare so you can luxuriate in your own natural beauty.
Tapping Into The Raw Power Of Nature.
Our ingredients are the best the earth has to offer
Healthy skin happens when it is in harmony with the world around it. It only seems right to turn toward nature for the solutions we need to restore skin to its healthiest self. We source pure, high-quality ingredients extracted in small batches, actives like post-biotics and vitamin E, along with skin superfoods like our antioxidant-rich, wild-picked Araza fruit extract and certified organic, cold-pressed oils that melt into the skin, instantly transforming its appearance and creating healthier-looking skin over time. Maintaining superior standards of purity and performance means including a small percentage of naturally derived ingredients to increase wearability and create a luxury experience.
Supporting And Revealing Radiant Health.
Beauty is not only skin deep
We believe beauty is a form of wisdom that we all possess naturally. It results from a physical and mental state of abundant balance and harmony. Radiant skin is simply the result of well-being, of feeling our best. Our goal is to offer makeup and skincare solutions that integrate into the total picture of health, the kin that comes from deep within.
Staying grounded and true.
Slow and strong is the way to grow
The beauty industry is an exciting space. New products and innovations are introduced every day. We knew from the beginning that the pace of a traditional beauty brand would be unsustainable for us, so we are forging a different path. We prefer to take our time with each formulation to ensure that everything we offer upholds our high standards of safety and excellence. Growing slowly allows us to bring you fresh formulas made in small batches, with ingredients derived as much from the earth as humanly possible.
Araza Fruit Benefits
1 — Potent Antioxidant Protection + Anti-Inflammatory Power
2 — Boosts Collagen, Elasticity, and Skin Renewal
3 — Strengthens and Restores the Skin Barrier
Araza Fruit Story
Deep within the untouched jungles of the Amazon, where dense canopies filter golden light and the air hums with ancient energy, we discovered a rare and vibrant fruit long known to local communities but virtually unheard of in the modern world: the araza fruit.
The people of the western Amazon have cherished this golden fruit for generations—not just for its tart, citrus-like flavor, but for its healing properties.
Traditionally used to support the immune system, calm inflammation, and nourish the body, araza was considered a sacred gift from the earth—its potent vitality a reflection of the lush, untamed land from which it grows.
Drawn by both its rarity and reputation, we journeyed into the heart of the rainforest to witness araza in its native habitat. There, we wild-harvested the fruit by hand, working in harmony with the rhythms of nature and the guidance of local wisdom. What we found was more than a fruit—it was a powerhouse of skin-replenishing compounds: polyphenols, carotenoids, and essential minerals, all with extraordinary benefits for the skin.
After extensive research and collaboration, we carefully transformed fresh araza fruit into a stable, potent extract—preserving its nutrient-rich profile without compromising its integrity. This wild-picked extract is now the foundation of every Araza Beauty product, chosen for its ability to brighten, protect, soothe, and deeply nourish the skin—naturally.
Araza is more than our name—it’s our origin, our inspiration, and our promise to let nature lead.
the paleo certification
We are certified Paleo through the Paleo Foundation.
In order to become certified, The Paleo Foundation audits every product and inspects every ingredient to ensure that the highest standards in the industry are being met and that each ingredient is free from soy, dairy, legumes, grains, gluten and anything artificial. Not everyone is granted permission to bear this label but those who do, have put a lot of work into earning it and we are super proud of that!