STEP INSIDE THE NEW ARAZA — AND LET BEAUTY EVOLVE.
At Araza, change is never about chasing trends. It’s about leaning more into who we have always been. Honoring the quiet strength of nature. And evolving with intention—so we can serve you, our community, in an even more meaningful way.
Today, we’re proud to introduce the new Araza. Not a reinvention, but a refined reflection of what’s always been true: that beauty is a form of inherent wisdom. That nature heals when we let it. And that our best skin is the result of internal harmony, nourishment, and skin-caring products that honor your skin’s natural balance.
WHY WE EVOLVED
When Araza began, we set out to create the world’s first Paleo Certified makeup line—born from our founder’s own journey into health and healing through the paleo lifestyle. From the very beginning, our mission has been clear: to craft radically natural makeup and skincare that nourishes, supports, and celebrates the skin’s innate vitality—not cover it up.
As we’ve grown, so has our community. Together, we’ve moved beyond just clean and natural ingredients. You’ve shown us that beauty is a state of mind, a ritual, a calmness, and the feeling of being aligned—inside and out. It’s about choosing products that support your well-being, reflect your values, and feel like an extension of who you are.
This rebrand is a reflection of that evolution. A return to the essential. A more refined expression of everything Araza has always stood for: purity, wisdom, and true beauty—rooted in nature and designed to support your well-being.
WHAT'S NEW
Packaging, Reimagined
You’ll first notice the shift in our packaging—thoughtfully designed in soft, grounded tones like deep greens, neutrals and soft greys that reflect our natural world. Clean lines. Soft touch finishes. Subtle details. These new vessels mirror the beauty of what’s inside: formulas made from earth-derived ingredients and skin superfoods that restore, calm, and balance the skin—never disrupt it.
A Clearer Expression of who we are
We’ve also refined how we speak and show up. Our new brand identity leans into what we call quiet luxury—a grounded elegance that invites you to slow down, connect, and care for yourself in a deeper way. We’re still the Araza you know and trust—just with more clarity, calm confidence, and intention in every detail.
A More Intentional Way To Experience Araza
Our new website reflects this evolution, too. Designed to be more intuitive, more serene, more informative, and more immersive it invites you into a space that feels less like a store and more like a sanctuary. Because the way you experience Araza matters to us.
A Thoughtful Shift in Product Names
As part of our evolution, you’ll notice a few of our product names have changed. For example our Rejuvenating Coconut Lip Color is now called our Coconut Color Glossy Balm. These updates were made with care—to bring more clarity, intention, and cohesiveness to our product line. While the names may feel new, the formulas remain unchanged.
WHAT HASN'T CHANGED
The formulas and our commitment to natural
Our foundation—both literally and in principle—remains unchanged. We continue to believe that nature holds the key to truly healthy skin, and that belief still guides every formula we create.
We source pure, organic, and high-performance ingredients—thoughtfully extracted in small batches to preserve their integrity. From actives like post-biotics and vitamin E to antioxidant-rich, wild-picked araza fruit and certified organic, cold-pressed oils; each element is chosen to nourish, support, and elevate the skin’s natural vitality.
We remain committed to what we leave out just as much as what we put in: no synthetics, no fillers, nothing that compromises your skin or your well-being. Because we’ve never believed in covering up—only in caring deeply for the skin you're in.
We are committed, now more than ever, to creating products that integrate into your full picture of health.
THE PATH AHEAD
We’re not in a rush—and we never have been. Araza will continue to grow slowly and deliberately, staying true to our values and crafting every formula with care. This evolution simply makes it easier for you to see who we are and what we stand for.
Because beauty, like nature, is always evolving. And we’re honored to walk this path with you.
Welcome to the new Araza. Let beauty evolve.